• 1890
  • 1900
  • 2016

1890THE BEGGINING

EDUARD HEUSCH, THE ENTREPRENEUR WITH A FASCINATION FOR PEARLS

In an era in which pearls were rarer and scarcer than diamonds, Eduard Heusch, a German-born innovator, invented the first process for the creation of man-made pearls. In 1890, after obtaining the first patent validated for pearl creation in the Paris Universal Exhibition, he founded the company "Societé des perles de Indes E. Heusch& Co". This was a historic milestone in the jewellery industry. His goal was to achieve a process that could enable the reproduction of a pearl which, because of its perfection, could be confused with a natural pearl. At that time there were only natural pearls, which were rare, slow to form and therefore very expensive. The pioneering dream of Eduard Heusch was to make pearls accessible to more people. Years later, in Japan, a process of creating cultivated pearls was invented, but Heusch's idea was earlier and visionary.

1902MALLORCA IS OUR NEW HOME

THE MALLORCAN ADVENTURE BEGINS, THE MYTHICAL MEDITERRANEAN ISLAND

In his process of creation he needed to be near the sea, near to master craftsmen, glass blowers and the expert hands of women that who could thread necklaces. Therefore he decided to move to one of the most mythical and wonderful islands of the Mediterranean, Mallorca, famous for its tradition of glass-blowing and women skilled in manual work and crafts. In the capital, Palma de Mallorca, he founded the first pearl factory at 53 calleMissio which already at that time had more than 50 workers. In the same year in Manacor the Heusch& Co Casa HugoPearl Factory was established.

1906

APPLIED TECHNOLOGY FROM FRANCE

From this date specialized machinery began to arrive from France and the first French specialists who opened premises for the creation and manufacture of pearls. The pearl that was made was known as the hollow pearl, obtained from blown glass. The group of glass pearl factories named Sa Fabrica were managed by Julien Pierre.

1915LET'S GO OVERSEAS! OFFICE IN NEW YORK... AND WE ARE STILL THERE

THE CRAFTSWOMEN OF MANACOR

After World War I all the industrial activities that took place from Paris moved permanently to Barcelona. At that time the Spanish Pearl Industry was established. The new IEPISA factory moved to the town of Manacor which quickly had 275 women working in 3 workshops.

1917

PIONEERS IN GLOBALIZATION

Reflecting the pioneering and visionary spirit of Eduard Heusch, 1917 marked a milestone in the history of Majorica: the opening of an office of the Company on Fifth Avenue in New York. Today Majorica still has its offices in the same place.

1920WE GROW, WE IMPROVE

THE 1920S

This decade saw many changes and developments in the manufacture of the Majorica pearl. There was an increase in production. By the end of the decade, the Majorica pearl was being exported to France, Germany, Italy and Britain.

1922

EXPANSION OF THE FACILITIES

A new factory was opened in Felanitx, managed by Antonio Mus.

1923

CONTINUING SEARCH FOR THE PERFECTION OF THE TECHNIQUE

The system of manufacture using the opal kernel was perfected. By managing to make a perfectly circular core it was possible to achieve the perfect lustre and iridescence characteristic of natural pearls.

1927

START OF THE COUNTLESS ROYAL VISITS

In 1927, Majorica was visited by the princesses Maria Cristina and Beatriz de Borbón, the daughters of Alfonso XIII During the visit they were able to witness the incredible process of expansion that the firm had undergone.

1929

THE VISIT OF DON JAIME DE BORBON

At Sa Fabrica, Majorica was excited to receive the visit of Prince Jaime de Bourbon, who arrived in Majorca on behalf of his father, Alfonso XIII, to commemorate the seventh anniversary of the conquest of the island.

1937

THE SUCCESSION

In 1937 EdouardHeusch, the founder, died and the company passed to its new president, his son Edouard Camille Heusch. Eduard Camille was a great promoter of factories and of the marketing and advertising of the pearl.

1943WE MAKE OUR 1.000.000th NECKLACE

MAJORICA WORLD'S LEADING PEARL PRODUCER

During the Second World War, and given Spain's non-participation, there was a significant boost in the production and export of what were by now called "Spanish Pearls." In that year, Majorica became the world's leading producer of pearls, reaching a production of 1,040,000 pearl necklaces 40 cm long, which required production of more than 2.5 million loose pearls.

1945

MAJORICA THE ONLY PRODUCER OF PEARLS IN THE WORLD DURING THE SECOND WORD WAR

In the Second World War, Mallorcan pearl production was boosted by the paralysis in their manufacture in other countries. The Mallorcan company therefore became virtually the sole producer of pearls in the world with more than 800 workers.

1948

THE US MARKET - THE LARGEST IMPORTER OF MAJORICA PEARLS

The United States became one of the most important markets for Majorica with an output of more than 15,000 necklaces per day.

1952OUR NEW FORMULA, STILL A SECRET

THE DISCOVERY OF THE ORGANIC PEARL, THE ENIGMA OF THE SECRET FORMULA

In 1952 and after countless tests with many shells and marine products, the Majorica organic pearl as we know it today saw the light. The head of R & D, G. Zsolt, managed to discover the formula for the "essence of the perfect pearl" which was identical in appearance to the natural pearl, thus opening a new era in the history of the pearl. His technique reproduced the oyster's process of accumulation of layers of nacre in the creation of natural pearl. This achieves a perfect iridescent effect and reproduces the strength, beauty and perfection of the natural pearl. This technique remains a secret, a mystery which has never been revealed.

1953

THE ORGANIC PEARL, A NEW ERA FOR MAJORICA'S PRESTIGE

With the discovery of the Majorica Organic Pearl, a new era arrived for the prestige of the brand, in both the domestic and international markets. The Majorica Pearl started to be considered in various jewellery manuals around the world as the most perfect of the non-natural pearls.

1960

MAJORICA'S GOLDEN AGE

The 60s were the time when Majorica achieved the height of its glamour and modernity, its participation in international beauty competitions and in a host of fashion-related activities were previously unheard of Spain. In these years under the leadership of Eduard Camille HeuschMajorica started to become a global brand. Its exports increased and pearl production reached 218,000 daily units. Majorica organic pearls were now being sold in all five continents.

1962WE OPEN OUR FACTORY TO VISITOR'S

AN EXTENSIVE INTERNATIONAL DISTRIBUTION NETWORK

The brand now had more than 4,000 Official Agencies and distributors in Argentina, Australia, Canada, Colombia, France, Panama and Uruguay and the U.S. The French Majorica office opened. Majorica Pearls were being distributed in the top 5,000 retail outlets worldwide.

1963

START OF THE CREATION OF PIECES OF SILVER

PerlasMajorica bought PerlasManacor in order to start setting the pearls in silver. The manufacture of pieces with pearls set in silver therefore started in Manacor. This led to the creation of jewellery with a different design to the classic pearl necklace.

1964

THE GLAMOUR OF THE BEAUTY PAGEANTS

Mallorca started to play host to the Miss Nations beauty contest. "The Festival of Elegance and Beauty" received visitors coming from 30 countries, giving extensive coverage to the preliminary parties and receptions, which also included a visit, the contestants, with great excitement, were able to see for themselves the pearls manufacturing process and even take part in it.

1965

MAJORICA REPRESENTS SPANISH DESIGN IN THE WORLD

An exhibition of Majorica necklace models in the Spanish Pavilion at the International Fair of New York. The visiting public, from all over the world, was fascinated by the perfection and quality of the Majorica organic pearls, as well as the design of the pieces.

1966

OPENING OF THE FACTORY TO THE GENERAL PUBLIC

Albert Heusch took the innovative decision to open the factory doors to the public so that they could see the production process live. At the end of the decade the number of visitors reached 300,000 making it one of the main attractions of the island of Mallorca.

1967

ROYAL VISIT OF THE FUTURE QUEEN SOFIA

In 1967, during her holiday in the islands, the then Princess Sofia visited the factory to see the innovative production process of the Majorica organic pearls.

1968

THE GLAMOUR OF THE DOLCE VITA, MAJORICA IN THE VENICE FILM FESTIVAL

Majorica sponsored the Venice Film Festival. There it came into contact with the great Italian actresses of the 60s - Sofía Loren, Anna Magnani, Gina Lollobrigida, Rita Pavone, Annie Girardot ... They were all fascinated by the glamour of the Majorica pearls.

1973WE CREATE THE R&D DEPT TO KEEP IMPROVING AND EXPANDING

OPENING OF THE MANACOR SHOP

The mythical Manacor shop opened opposite the factory. This shop was opened to absorb the enormous influx of tourists that visited the island.

1975

MECHANIZATION AND IMPROVEMENT OF THE TECHNICAL PROCESSES

The R & D department was established to develop machinery that would lead to an increase in the production of a greater number of pearls with maximum quality and precision.

1977

PRESENCE IN AIRLINE AND SHIPPING COMPANIES

Majorica products started to be sold in the main world shipping and airline companies.

1980100th ANNIVERSARY

GLOBAL EXPANSION OF MAJORICA

Majorica experienced a major global expansion and became a presence in over 100 countries and 80 airlines.

1985

THE JACKIE KENNEDY NECKLACE

Majorica USA launched a design inspired by the style of the first lady of the United States in the sixties. It had remarkable success among American women given the direct reference to one of its most admired historical myths.

1993

PARTNERSHIP WITH FRENCH CINEMA LOUIS, THE CHILD KING

In partnership with Franca Squarciapino, Majorica designed the jewels for the film "Louis Enfant Roi" (Louis, the Child King). Thanks to work between the film production teams and the Majorica designers it was possible accurately to reproduce the beautiful pieces inspired by the age of Louis XIV.

1994

LAUNCH OF THE PRESTIGE COLLECTION

Majorica launched a line of fine jewellery in 18 carat gold, pearls and diamonds. The pieces were made in a limited edition and were numbered.

1995

MAJORICA'S CONTINUING FAITHFUL RELATIONSHIP WITH THE SPANISH ROYAL FAMILY

Majorica offered gifts to the princesses Elena and Cristina on the occasion of their marriages, in 1995 the wedding of Princess Elena and in 1997 the wedding of Princess Cristina.

1997

Distinguished visitors

200421th CENTURY

COLLABORATION WITH CUSTO BARCELONA IN THE NEW YORK FASHION WEEK PARADE

Majorica created exclusive and personalized necklaces, belts, chokers and bracelets for the Custo Barcelona parade at New York Fashion Week. An unusual fusion between the creative genius of Custo and Majorica's craft know-how.

2004

JOSÉ MIRÓ AND THE MYTHICAL "NIRVANA" PEARL DRESS

José MiróCibeles presented the "Nirvana" dress at the Cibeles catwalk, created with 67,000 Majorica pearls of different colours and sizes. The dress was a milestone in the world of fashion.

2007NEW FACTORY

EXHIBITION OF MAJORICA PEARLS IN THE THE MANACOR HISTORY MUSEUM

The Industry and Glamour Exhibition, coordinated and organized by the Business Institute of the Balearic Islands, was held at the Manacor Museum of History. It used photos and information from our archives to document Majorica's importance in the economic and industrial development of the island of Palma de Mallorca, and its links with the world of glamour and fashion.

2006

LAUNCH OF THE WAVE COLLECTION

One of the most successful launches in the history of Majorica was the Wave collection. This collection was a turning point in the design of the brand. Its fluency, originality, use of irregular baroque pearls and earrings made in sterling silver plated with 18-carat gold made this piece the best seller of recent years.

2010

ONE OF THE MOST RECOGNIZED SPANISH BRANDS ABROAD

In the latest FMRE (Leading Brands of Spain Forum) rankings in March 2010, produced by ICEX (the Spanish Foreign Trade Institute), Majorica was ranked among the top 10 best-known Spanish brands in the world.

2010

120 YEARS OF HISTORY

With its 120 year history, Majorica is today an established and prestigious international brand in the jewellery sector. Faithful to its reputation, Majorica maintains its artisan creation processes thanks to which it produces the best pearls in the world. Luxury, quality, elegance, tradition and modernity, are the words that reflect the spirit and uniqueness of the brand. Actresses, artists, kings and queens, princes and presidents have visited with curiosity and keen interest Majorica'sMallorcan facilities. 120 years jealously guarding the secret formula of the Majorica pearls that nobody has ever been able to imitate, 120 years of glamour and design. Congratulations Majorica!

2015

125TH ANNIVERSARY. WHY NOT COLECCTION

 

2016

PORTO CRISTO STORE. NEW PRODUCT LINES